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Sydney-based Superkern Design provides graphic design, web design, copywriting, editing and photography services. We have an informal, friendly approach backed by excellent quality control, making the working relationship a pleasure.

Low overheads enable us to be both affordable and flexible.

  • Corporate identity & logos
  • Graphic Design for print and web
  • Website creation and content management
  • Copywriting (both long and short)
  • Editing and sub-editing
  • Photography - product, advertising, architectural, events, people and art
  • Print management and publishing
  • Advertising, brochures, stationery, magazines, annual reports, booklets, photographic commissions, book production, newspaper work

Yes, there's an award: A Superkern project in 2008 was judged best in its class by ADAPE Australia (Association of Development and Alumni Professionals in Education).

Our themed materials fronted a two-year appeal that raised over $1.5 million for a new learning precinct at Monte Sant’ Angelo Mercy College. The building itself has also won two architecture awards.

Campaign brochure cover




Self portrait with mirrors


Director Michael Gormly launched Superkern Design in 1991 after
a former life in newspaper and magazine writing, layout and design.

Michael began his career in the 1970s, writing for Rolling Stone while co-editing Honi Soit at Sydney University. A polymorph career followed, spanning country newspapers (with promotions to A-grade journalist and Editor), then The Canberra Times and senior editorial roles at Ad News, Australian Artist, Educare News, and The Kings Cross Times as well as freelance writing for Marketing, MacNews, Sonics and other titles.

While researching a story for Ad News in 1988, Michael saw his first Macintosh computer in operation and fell in love with its ability to draw a perfect, level, rectangular keyline on-screen with one click and a mouse drag.

The ease of this operation - compared with the old technique of sticking down expensive border tape and bevelling its corners with a scalpel - was a revelation which caused Michael to decide then and there to move into graphic design.

Since then, digital technology has gone into orbit and Michael has revisited an early interest in photography, which provides unique content for design clients and is achieving real inroads into art photography.

Michael lives and works in Woolloomooloo, Sydney, also enjoying music composition, travel and MC-ing Retro a go-go gigs.

He is also involved in the wonderful and diverse local community of Kings Cross and surrounds.

The name Superkern refers to the typographical craft of kerning, or adjusting the space between letters to produce a harmonious, unified visual result. The Superkern logo demonstrates this.

It has to really, doesn't it!